Our Founder

Ida Z. Lipscomb

Ida Lipscomb
A native of Liberia, West Africa, Ida is a licensed esthetician and makeup artist with many years of experience and a broad client base in the San Francisco Bay Area. She relocated to the United States to pursue her education, obtaining a B.S. Degree in Pre-Med/Biology. A registered nurse and certified makeup artist with more than thirty years’ worth of experience, Ms. Lipscomb also holds an M.A. Degree in Human Behavior. As a makeup artist, she discovered many clients wore makeup to cover up skin imperfections. These imperfections affected the clients’ self-esteem and confidence, as well as their overall lifestyle and socialization. Inspired by this knowledge, Ms. Lipscomb decided to become a skin care specialist.
Built entirely as a referral business in Oakland, California, Ms. Lipscomb has enjoyed continuous success treating thousands of satisfied clients since 1995. Through her development of the ZaidanRN product line, Ms. Lipscomb’s clients have enjoyed even more remarkable transformations over the years.